Info & Service
Why is the company name and the company logo written with a “V” instead of a “U”?
The answer is quite simple and plausible. In the Latin alphabet the “V” stands for “U”.
The name itself comes from the Greek company founder Sotirios Voulgarios.
When he emigrated to Italy in 1881 and opened his jeweller's store there, he adapted the name to Italian: Sotirio Bvlgari.
When Sotirios Voulgarios died in 1932, his sons took over the family business.
Under their leadership, stars from the film industry began to be attracted to the precious jewellery brand.
And so, in the 1950s and 1960s, Bvlgaris customers included Marlene Dietrich, Clark Gable, Gary Cooper, Audrey Hepburn and Sophia Loren to name just a few.
All these successes were celebrated only with the production of jewellery.
Watches were made only from 1980 and included in the assortment.
Nowadays all watch lovers know the undisputed classics and flagship models of the brand such as Assioma, BvlagiBvlgari, Serpenti, and Diagono.
In 2011 the company was taken over by LVMH. A few years later, the family Bvlgari sold their shares for around 240 million Euro.
For the manufacture of the watches under the name Bvlgari, the Swiss company branch Bulgari Haute Horlogerie SA is now responsible.
Here the watches are manufactured to a large extent by hand.
Both their own calibers as well as parts of the workpieces are also produced here, but in most watches ETA basic calibers are used, which are only refined and optically and technically finished by Bvlgari themselves.
Bvlgari is still the third largest luxury jewellery manufacturer after Cartier and Van Cleef & Arples.
The segment of watches is only a small part of the entire income of the Bvlgari Group, which also explains why Bvlgari if not particularly concerned about innovations and new developments in this segment.