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Carlos Dias and Roger Dubuis- two characters that could not be more different from eachother.
Carlos — a watchmaker who also created draft designs for Franck Muller and was a successful businessman.
Roger- a watchmaker that is second to none.
After 14 long years as a watchmaker and technical assistant at probably the largest and best known watchmaker Patek Philippe, the urge for self-realization and something “own” was too great.
Carlos and Roger brought together all the things, knowledge and skills that were needed for the founding of their own manufactory.
Sogem SA was founded in 1995.
Only a year later the “Sympathi” and “Hommage” models were presented.
It quickly became clear that a piece of modern watchmaking history was being written.
A year later the first launches in Japan, Singapore and Thailand followed.
They have managed to combine a very striking, novel and even vulgar and crazy design with the precision, accuracy and tradition of the Geneva seal.
In order to protect the exclusivity of the watch brand, it was decided from the beginnin to limit all models to a limited series of only 28 pieces.
To date, many of Roger Dubuis's designed base calibres are unique and unmatched in functionality and innovation.