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At Graff, infinite love of precious stones meets watchmaking. Laurence Graff founded his own company in 1960 and produced high-quality jewellery with precious stones. He quickly found favour with influential and wealthy clients, whom his creations convinced with unmistakable quality and beauty.
After he had repeatedly refined his high-quality timepieces with precious stones on behalf of his customers, he came up with the idea of producing his own watches. This is how the first luxury watches from Graff emerged, combining highest levels of Swiss horology with unrivalled gem-setting.