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The true brand when it comes to time measurement in racing and sports in general.
Founded in 1860 by Edouard Heuer, the manufactory received their first stopwatch patent in 1882 and began the serial production of their own chronograph in the same year.
This was followed by the patenting of the so-called 'oscillating pinion' in 1887, which is still used by various well-known manufacturers in their watches.
„Time of Trip“ is the name of the world's first on-board chronograph for racing vehicles, which goes into the production under the direction of Charles-Edouard Heuer.
5 years later the company Heuer develops the world's first chronograph with a measuring accuracy of 1/100 second. This development helps Heuer to the title of the official timekeeper of the 1920, 1924 and 1928 Olympic Games.
Heuer also develops various on-board chronographs, for example the legendary stopwatch Autava.
In 1949, models such as „Solunar“, the first watch with tidal indicator, and a year later the first chronograph with digital indicator and regetta function followed.
The Carrera snd Monaco models are still regarded as timeless classics of watchmaking history and are well known to every watch enthusiast. They shaped the watch landscape enormously in the 60s and 70s. Last but not least because of the appearance in a cinema movie by and with McQueen “Le Mans”.
In spite of all the successes that Heuer has been able to celebrate since its existence, many changes occurred after 1982. The company was first sold to Piaget and only 3 years later sold again to the Arab Mansour Ojieh of Techniques d'Avant Garde (TAG) group.
This is how the company came to its present name. Under the leadership of Christian Viros, the newly established and reformed factory was launched in 1996.
It did not take long and the inevitable happened. Giant Louis Vuitton took over. From that point onwards we have enjoyed various new editions, reinterpretations and tributes to his pioneering inventions and complications. With one or the other innovation in terms of original watches.